Moto Guzzi
The Spark – Identity
The Spark – Identity
Branding of “The Spark”, the communication platform for Moto Guzzi’s customization accessories line.
The logo was conceived, created and crafted in about 30 minutes in a real motorbikes customization workshop during a break of the shooting of the Moto Guzzi Garage branded content series.
The tagline translates as: Customizing a bike is the beginning of a love story.
Me: Executive Creative Director
Agency: DigitasLBi Italy
